Outworn


Typography 3 Studio  |  Fall 2024






Design a multi-spread publication and custom wordmark to establish a strong visual identity. Apply typographic principles and a modular grid system to unify the design and communicate the publication’s message. 







Sketching & Concepting


Concept statement: 
Outworn boldly redefines the fashion scene by rejecting overconsumption and fleeting trends in order to focus on sustainable personal style.  
Keywords: 
sustainable, organic, timeless
eclectic, minimalist




Digital Refinement


Sketches were taken into Illustrator and refined to better align 
with the concept statement and keywords.








Layout Development 

A 4x3 grid system was developed to define
placement of text and imagery. 





Visual System 






Final Publication









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