Hercampus Identity
Personal Project | Spring 2025
Redesign the visual identity of the Hercampus Cincinnati chapter, an organization dedicated to empowering college women through writing. Using the new branding, create engaging social media templates and club materials to be shared with members.
Previous Chapter Identity
The chapter lacks a clear visual identity, leaving platforms to feature inconsistent logos. Content does not follow a theme and is not eye-catching or shareable.
Concepts & Digital Iterations
Initial concepts were developed in Illustrator to emulate various keywords for new branding: feminine, loud, trendy, minimal.