OptimALL Website
Mertz Design Studio Co-Op | Spring 2025
Redesign the website for local nonprofit, OpitmALL Services, with a focus on providing resources to private schools for children with disabilities. Interface should focus on engaging visuals and increased calls to action promoting donations and services.
What is OptimALL?
OptimALL is a Cincinnati/NKY nonprofit dedicated to ensuring ALL students in private Catholic schools are getting the resources they need.
Previous Website
Existing site lacked a clear information structure and was not consistent with branding. What are opportunities to strengthen visual appeal and CTA language?
Sitemap
Previous site sections were grouped together into 4 pages: Home, About, Services, & Blog/Insights.
Wireframes
To visualize information and layout, wireframes were made for each website page, with examples of individual sections below
Typography & Design Elements
Backgrounds, text flourishes, and icons were designed to be used throughout the site.
Final Website