Branding | Marketing | Social Media
Redesign of the Her Campus Cincinnati chapter’s visual identity to better reflect its mission of empowering college women through writing. Branding expands into social media templates and club materials to strengthen engagement and member connection.
The Problem
The chapter lacks a clear visual identity, and platforms feature varying logos and varied content. There is an opportunity to create elements that align with the HerCampus mission, strengthening the presence of the club on campus and online.
Brand Identity Creation
Brand identity applied to Illustrator & Canva social templates for consistency and team collaboration. Social posts increased from weekly to daily, focusing on relevant events and campus life.
Flyers and poster designed for on-campus events to promote the club.
